Introduction
Eternal Living Ltd and its subsidiaries and affiliates are committed to safeguarding the privacy and personal information of our tenants, suppliers, and business partners. This Privacy Notice explains how we may collect, use, process, share, and store personal information about you, including through designated third-party service providers, and the choices that are available to you regarding this information.
Please read this Privacy Notice carefully to understand our views and practices regarding your personal information and how we will treat it. In addition to information kept in hardcopy, this Privacy Notice also applies to company-related websites, online applications that run on smartphones, tablets, mobile devices (“apps”), and other online services that we offer which link to this Privacy Notice.
Eternal Living Ltd works closely with our sister company, Eternal Build Ltd, who support us with administrative and operational functions in order to deliver our services effectively. While we may share limited information between the two businesses where necessary to manage tenancies and provide essential support, your data will always be handled securely and used only for legitimate and clearly defined purposes.
What information do we process?
Only information you give to us. We collect information about you when you enquire about renting a property, submit a tenancy application, provide referencing information, enter into a tenancy agreement, or act as a guarantor. We also collect information about you through cookies if you interact with us via phone, social media, websites, or apps.
The information you may give us could include, but is not limited to:
- Full name
- Personal address and contact details
- Email address and phone number
- Proof of identity and proof of address
- Date of birth
- Employment and reference information
- Financial and bank details
- Guarantor information
- Emergency contact details
- Payment information and rent records
- Tenancy-related documentation
- CCTV footage where installed at relevant properties
- Website usage data
We may also receive information from third-party referencing agencies, credit-check providers, previous landlords, or tradespeople who require access for property maintenance.
Cookies and website usage
We will never hold nor ask for data that is not absolutely essential for the services or tenancy obligations that we provide. This helps us ensure we deliver relevant content, keep systems safe and secure, and support the functionality of our websites and digital services.
Our websites use cookies to distinguish you from other users of our websites in order to improve functionality and user experience.
Our websites are not intended for children under 13 years of age, and we do not knowingly collect data from children under 13.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to or from our website — any transmission is at your own risk.
How do we use the information about you?
We use your information to:
- Process tenancy applications and referencing
- Manage tenancy agreements
- Collect rental payments and administer tenancy-related finances
- Coordinate property maintenance, repairs, and communication
- Fulfil our legal and compliance obligations
- Maintain accurate internal records
- Provide information about relevant services only if you explicitly agree to receive marketing
Eternal Living Ltd retains your information for the period necessary to serve a legitimate purpose or as required by law.
If at any time you wish us to stop using your information for marketing purposes, please contact us and we will action this request as soon as reasonably possible.
How do we share your information?
Your information is only shared where required. This includes sharing with:
- Eternal Build Ltd, our sister company, who assist in administrative, technical, and operational support
- Rockpool Creative, who work on behalf of Eternal Build Ltd and Eternal Living Ltd to support website functionality, digital security, online marketing administration and data organisation. They will never share your information with third parties without your prior consent and will never use any data for any purposes other than what has been contractually agreed.
- Tenancy referencing and credit agencies
- Approved contractors / tradespeople for property maintenance
- Payment service providers and banks
- Utility companies or council tax authorities where needed to support tenancy changeover
- Legal and regulatory bodies where required by law
These third parties will never use your information for any other purposes than what Eternal Living Ltd has agreed with them, and we request that they implement adequate levels of protection.
We may also disclose personal information to comply with legal obligations, enforce agreements, or protect the rights, property, and safety of Eternal Living Ltd, our tenants, or others.
In the event of a business transition such as a merger, acquisition, or sale of assets, your personal data may be transferred.
Your rights under GDPR
You may have the following rights regarding your personal information:
- Right to access information we hold about you
- Right to ensure your data is accurate and complete
- Right to erasure (“right to be forgotten”)
- Right to restriction of processing
- Right to data portability
- Right to withdraw consent
- Right to raise a complaint to the Information Commissioner’s Office (ICO)
If you wish to exercise any of these rights, please contact us. Please note that legal obligations may mean that some data must be retained for a period of time.
Updates to this Privacy Notice
We may update this Privacy Notice from time to time. Changes will be posted on our website and, where appropriate, sent to you by email.
Contact
If you have any questions, comments, or requests regarding this Privacy Notice, please contact:
Eternal Living Ltd
Old Station Yard
Hawkenhurst Road
Cranbrook
Kent
United Kingdom
TN17 2SR